In one sentence: Millennials are the tech-savvy generation embracing the 2.0 and 3.0 world, characterized by their tolerance, social commitment, and creativity, navigating a career landscape that values adaptability and multitasking.
Far from being inconstant or scattered, millennials live a 2.0 life, adept at managing numerous tasks, conversations, and subjects simultaneously, embodying the highly sought-after #multitaskers companies value.
Engaging in online shopping, digital banking, food delivery apps, and social media, millennials are #critical consumers, using social networks to demand quality, share opinions, and even shape the market as #influencers.
We buy things online, we have online banking, we order dinner on the app of our favorite restaurant, we upload photos of our best dishes to Instagram, dishes we find on Pinterest and recipes we remember from YouTube. We put on animal filters with Snapchat, listen to music on Spotify, attend conferences with Periscope, complain on Twitter, tag ourselves -or untag ourselves, because we also look after our personal brand- on Facebook and we love to express our emotions through emoticons.
We are very #critical consumers. The fact of being able to get in touch with all the companies that have social networks makes us demanding and intelligent consumers. We can see the opinions of other consumers before buying or contracting a service, as well as make public complaints if we have not received good service or the product was not what we expected. In this sense, companies can also use our influence in the networks so that we advertise their brand. We are #influencers. We are #demanding. It doesn't take much scratching to figure out why.
We are very well trained, we have many tools at our disposal and, in general, a lot of wasted talent that many companies still do not know how to take advantage of. With the crisis and the economic and labor situation, any millennial is satisfied with the job for which they are hired. But don't expect me to like it.
Millennials seek more than just a standard salary; they desire an #emotionalsalary. We hope that, after our evaluations, our excellent performance will be rewarded with, for instance, the opportunity to pursue a training or language course of our choice. We aim to enhance the overall well-being of the company. We look for a genuine effort to retain talent and improve quality. When the company succeeds, we all win.
Achieving these real actions becomes possible through tools like 360º feedback. It not only measures individual performance but also assesses competencies, enabling the design of tailored development programs. By engaging in continuous feedback through these assessments, each member of the organization can seize opportunities for improvement and personal growth. Understanding what we need to do, why, and how to leverage our abilities will elevate our impact on the company and enhance our commitment, transforming every worker into a more effective ambassador for the organization.
While we enjoy using hashtags, we prefer not to be labeled or tagged. Treat us like millennials, but please refrain from calling us millennials. We find it challenging to identify with broad categorizations because of our #critical nature (insert flamenco dancing emoji here) ;P"
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Lucía is currently studying a Master of Human Resources and is the author of the blog https://mamaquieroserbecaria.wordpress.com