Credibility is one of the cornerstones for maintaining a strong brand image. Failing to prioritize the well-being of an organization's members doesn't just negatively impact their productivity; it can also seriously erode customer trust in the company. Remember, "Happy Employees = Happy Customers.

We analyze 10 reasons why we believe that conducting a Performance Appraisal is essential for any organization that wants to be competitive in today's world. In addition, we give you the keys to propose a modern and attractive process that is really useful to everyone.