Feedforward

Feedforward is a communication process that focuses on future-oriented solutions, emphasizing opportunities and a person’s future development, rather than focusing solely on past performance.

It is a new approach that, together with feedback, helps us design a plan so that people can achieve their full potential through communication based not only on what each employee is, but on what they are capable of becoming.

Unlike traditional feedback, feedforward proposes concrete and actionable recommendations that help improve performance in the short and medium term. This approach reduces resistance to change, as it avoids the feeling of judgment and encourages a more constructive, growth-oriented conversation.

In addition, feedforward promotes a culture of continuous learning, where mistakes are no longer seen as obstacles but as opportunities to evolve.

When applied consistently, feedforward enables managers and teams to have more agile, positive, and effective conversations, aligning expectations and creating clear action plans that directly impact professional development and organizational results.