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Memory bias
It occurs when our brain modifies the information in our memories, either by forgetting details or adding parts that didn't happen. For example, it is accentuated in performance appraisals carried out in periods that are very distant from each other. For this reason, we recommend doing them frequently and thus giving feedback with fresher and more recent information.
Also, we have definitions of other types of biases: From Similarity, Central Tendency, Confirmation, Escalation of Commitment and Gender bias.
We give you the keys that can affect your rational judgment so that you can participate in a performance assessment process without falling into possible cognitive biases. You will help your collaborators to develop their talent by providing an objective and constructive vision.
Nowadays, with the available technologies, carrying out performance appraisal processes is very simple. But to carry it out effectively, we must reflect on a series of errors into which we can sometimes fall and we must become aware of them in order to avoid them and make our initiative a success!
