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Gender bias
It is about deliberately assigning traits for or against a specific gender, which often lack scientific evidence. For example: Scoring girls higher in the quality of human relations within the organisation; a priori and based on a bias, without even paying attention to the actual results.
Also, we have definitions of other types of biases: Similarity, Memory, Central Tendency, Commitment Escalation and Confirmation bias.
We give you the keys that can affect your rational judgment so that you can participate in a performance assessment process without falling into possible cognitive biases. You will help your collaborators to develop their talent by providing an objective and constructive vision.
Nowadays, with the available technologies, carrying out performance appraisal processes is very simple. But to carry it out effectively, we must reflect on a series of errors into which we can sometimes fall and we must become aware of them in order to avoid them and make our initiative a success!
