A KPI -Key Performance Indicator- is a measurable value that demonstrates how effectively a company is achieving key business objectives. KPIs can focus on overall business performance, on processes such as sales, human resources, customer service...
KPIs offer the most important performance information that enables organizations to understand whether or not the organization is on track towards its stated goals.
Knowing how to define KPIs is key and each KPI must be related to a specific business result and a performance measure.