In order to complete tasks successfully, an employee must possess a range of knowledge, skills, and abilities. These elements are those that encompass the competencies. A competence is the ability to do something, and it can be developed through training or work or personal experience.
 
The most common classification of competencies is the one that differentiates them between hard competencies and soft competencies:
 
Soft or soft skills.- are habits and personal traits that shape the way we work. They are increasingly in demand since the advent of digital transformation. These skills are so valuable that, often, they are the reason that determines whether to hire or promote one person or another, since most soft skills are learned on a day-to-day basis. Here are some examples:
  • Communication
  • Teamwork
  • Critical thinking
  • Empathy
Hard or hard skills.- are fundamental technical knowledge to occupy a certain position. Each job requires certain specific technical skills. These skills are learned through training. Some examples of hard skills are:
  • Statistical analysis
  • Marketing campaign management
  • Programming languages
  • Languages
A study carried out by LinkedIn reveals that 57% of recruiters value soft skills more than hard skills.
 
Competencies can be measured through Performance Assessments to find out the strengths and areas for improvement of each employee. In this way, an organization can manage talent optimally, maintain the motivation of its team and design action plans.
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