Talent attraction

One of the most used terms in the areas of Human Resources and Talent Management. It is about having a candidate attraction strategy and even long-term employee retention.

Each potential employee is, in addition to a candidate, a client and an amplifier of the organization's reputation in their circles and social networks. Therefore, any effective strategy for attracting talent must include care for the employer branding, organizational culture and social networks; plus wages and benefits.

Currently, organizations coexist with up to four different generations, so it is essential that talent attraction strategies are constantly evaluated and renewed. This is the only way to find the best talent in the sector and reduce the turnover rate.

We also talk about it in our blog:

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It's not a new concept; many were aware of its existence but under different names. We haven't just invented it, but somehow, until now, it hasn't received the attention it deserves. Please welcome the new trending concept in human resource management: Employer Branding.

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Are employees the best ambassadors for a brand?

Credibility is one of the cornerstones for maintaining a strong brand image. Failing to prioritize the well-being of an organization's members doesn't just negatively impact their productivity; it can also seriously erode customer trust in the company. Remember, "Happy Employees = Happy Customers.

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