It can be defined as the accumulation of essential know-how and experience that have led an organization to success and are now part of the company's know-how.
Sometimes the term is used incorrectly, using it to define any technique of a company. However, a series of requirements must be met for the processes to form part of the company's know-how:
  • It should be about something concrete and specific. It cannot be something general that can be part of any other company.
  • It has to be a distinctive feature that sets you apart from the competition, therefore it has to be something confidential.
  • It represents a competitive advantage, compared to other competitors in the sector.
At the Marketing level, Know-How is part of the greatest attractions of the organization. One of the best known examples is that of the intriguing secret formula of Coca-Cola. They have many competitors but none can exactly imitate their flavor, also for commercial purposes this mystery sets them apart from the competition and places them as a leader in their sector, giving the company a competitive advantage.
We also talk about it in our blog:
Are you ready to be a Leader?
Are you ready to be a Leader?

Working with people is a challenge that is both exciting and complex. This is why we must always remember the type of leader we aspire to be. Leading a work team is a skill that can be acquired through practice, and we're here to share some valuable tips with you.