It is a method of research and data collection from one person or a sample of people, as a critical source of data and knowledge for the organization and, generally, to generalize the results to a broader population.
 
They can have multiple purposes and the people in charge of designing them can carry them out in different ways depending on the chosen methodology and the objective of the study.
 
The process involves asking people for information through an online or offline questionnaire.
We also talk about it in our blog:
Feedback is the New Black
Feedback is the New Black

A new talent management model, based on continuous communication, is here to stay. Feedback is much more than a trend that is beginning to be adopted in many organizations, it is the response to the demand of the new employee profile who is looking for an environment where they can help them develop and where they can actively participate in the corporate project.