CMO (Chief Marketing Officer)

Person in charge of deciding the company's advertising strategy, monitoring sales and making market projections.

The CMO leads the development of the company by producing demand for its services or its products, and also increasing brand recognition. Her day-to-day includes analytical tasks as well as creative tasks and management tasks.

The main functions of these managers are:
  • Implement marketing strategies to increase brand recognition.
  • Improve the positioning of the company in the market, relying on data analytics.
  • Develop solutions for teams to add value (products or services) to customers.
  • Lead marketing communications tasks.
  • Manage distribution channels.
  • Manage the pricing strategy.
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