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Web marketing
Web marketing is marketing through the Internet, which allows a product or service to be brought to a global audience in a profitable manner. Create the opportunity for a business to share its message with anyone, even potential customers, by increasing its online presence.
Online marketing is considered broad-reaching because in addition to the Internet, it also includes marketing through email and other wireless media.
There are numerous strategies that are part of web marketing that help promote a business:
- SEO: attracting traffic and sales to the website through search engines like Google.
- Content marketing: brand awareness and website traffic with original and quality content.
- PPC: immediate traffic and sales through ads on search engines and websites.
- Email marketing: acquisition of potential customers with personalized emails.
- Marketing in social networks: gain followers, brand recognition and sales with social networks like Instagram, Twitter, Facebook, LinkedIn...
- Display advertising: generate sales and brand recognition with targeted ads on websites.
