Back to Dictionary
Competitiveness
It is a key element of economic development. Competitiveness is the ability of a company to achieve profitability in the market in relation to its competitors.
The profitability of the products or services offered depends on the preference of the clients in comparison with other competing goods that satisfy the same need.
A company that offers the same or similar product to other companies must be competitive to stand out, for example, through customer service, quality, price...
The secret weapon of competitiveness is called Employer Branding
It's not a new concept; many were aware of its existence but under different names. We haven't just invented it, but somehow, until now, it hasn't received the attention it deserves. Please welcome the new trending concept in human resource management: Employer Branding.
