It includes the company's reason for being, its main objective, its identity and the activity that the company carries out.
To define the company's mission, it is necessary to answer certain key questions:
  • What activity does your company carry out?
  • What service or product do you offer?
  • Who is it for?
  • What sets you apart from the competition?
The mission statement is an effective way to understand what to expect from the company.
Here are some examples of the most popular companies on the market:
  • McDonald’s: “We focus on delivering great-tasting, high-quality food to our customers and providing a world-class experience that makes them feel welcome and valued.”
  • Facebook: “Give people the power to share and make the world more open and connected,”
  • Nike: “Bringing inspiration and innovation to every athlete in the world.”
  • Google: “Organizing the world's information and making it universally accessible and useful.”